Graphic and Website Design Nevada County in Northern California

Happy Thanksgiving

Posted on 11/24/2011 by Phyllis

Posted in Here & There | Tagged nevada city designer, nevada county graphic design | Leave a comment

Two of my latest website’s to have launched, that I am excited to share with you, are for Gather the Women and Women Waking the World. I am thrilled to have worked with these powerful, involved and dynamic women of our community.

Both websites were redesign projects turning html sites into WordPress sites, working with some parts that were working and some parts that could be improved upon, a collaboration of great success. As they move forward learning how to post or change information, upload photos, etc. to their websites, it is inevitable that their websites will only get more compelling and powerful to their audiences.

If you have been considering making a change from an html website to a WordPress site, contact me to discuss the idea or call 530-913-8473. Thank you.

Posted in Graphic Design, Web design, Women in Business | Leave a comment

Launching of “The Written Word’s” Brand

Posted on 10/24/2011 by Phyllis

Freddy Zylstra, owner of The Written Word was in need of a brand for her new copywrite business. Putting together some key defining elements such as colors, images, and the name we discovered the perfect look and feel for her brand. Starting with a package of a business card, stationary, and website/blog the expansion and growth will take place organically and is a great way to start marketing a new brand.

Posted in Brand Identity, Graphic Design, Marketing, Women in Business | Tagged business branding, Entrepreneur, Nevada County | Leave a comment

Is It Easy to Subscribe to Your Blog?

Posted on 10/18/2011 by Phyllis

What does it mean to subscribe to a blog or website? Do you make it easy for your visitors to subscribe?

If you have a blog that offers free information that is interesting or of value to your visitors, they’ll want to stay in touch through a process called subscribing. They can subscribe using RSS which means, Really Simple Syndication.

RSS is usually in the form of a button you click that looks like this: Make sure this button is in an easy to locate area on your blog or website. Most websites place this at the top of the page near the list of blog posts. You may also wish to add it to the end of each blog post with a reminder to subscribe. This way your reader doesn’t have to search for it after they have finished reading your blog.

You will need a Feed Reader or News Aggregator plugin, which gets the information from your blog and displays it for your reader each time you post. Usually readers request a blog come directly to their e-mail Inbox or Google Reader. To add a blog to Google Reader you will need to create an account then copy and paste the URL of the blog you want to follow into the ” add subscription” space:

A great option for your readers is a subscription to your e-newsletter that will arrive via e-mail at intervals of your choosing. This is accomplished securely through such companies as Constant Contact, Mail Chimp, and others. They are low or no-cost for less than 500 subscribers and are easy to use. You must remind your visitors to sign up with you and let them know what the benefits are to them for doing so.

If you invite readers to comment on your blog, make sure you respond to them. It is important to engage with interested visitors. Do they have questions? If so, answer them. Subscribe to blogs that are of interest to you or are in your industry. If you find the subject interesting or the blog particularly educational, leave a comment.

Whether you are new to blogging or a seasoned pro, it can be a challenge to be consistent in writing your blogs. The most successful bloggers know that consistently getting their information out to readers is integral to their success, and don’t allow subscribers to forget what they have to offer.

If you find this interesting you may want to subscribe to my blog or newsletter. Thank you.

Posted in Marketing | Tagged blogging, marketing strategy, nevada county graphic design | Leave a comment

Brand Identity for Nevada County Business Woman

Posted on 10/12/2011 by Phyllis

Recently I had the pleasure to work with Rachel Eakins, Floral Designer and owner of Art In Bloom Flowers in Grass Valley, to brand her business. She understood that consistency is important when communicating her brand and needed all her printed pieces to have her logo on it. First we started by designing a new logo, then the printed pieces that she needed. She has two business cards for her two target markets; weddings and the general public. The postcards for a direct mail piece or a handout, stickers to add to products and stationery for communication and invoices.