I had the pleasure to create a brand identity for Art in Bloom FlowersÂ owned by Rachel Eakins, Floral Designer. She understood that consistency is important when communicating her brand and needed all her printed pieces to have her logo on it. First we started by designing a new logo, Â then the printed pieces that she needed. Â She has two business cards for her two target markets; weddings and the general public. The postcards for a direct mail piece or a handout, stickers to add to products and stationery for communication Â and invoices.