What does it mean to subscribe to a blog or website? Do you make it easy for your visitors to subscribe?
If you have a blog that offers free information that is interesting or of value to your visitors, they’ll want to stay in touch through a process called subscribing. They can subscribe using RSS which means, Really Simple Syndication.
RSS is usually in the form of a button you click that looks like this: Make sure this button is in an easy to locate area on your blog or website. Most websites place this at the top of the page near the list of blog posts. You may also wish to add it to the end of each blog post with a reminder to subscribe. This way your reader doesn’t have to search for it after they have finished reading your blog.
You will need a Feed Reader or News Aggregator plugin, which gets the information from your blog and displays it for your reader each time you post. Usually readers request a blog come directly to their e-mail Inbox or Google Reader. To add a blog to Google Reader you will need to create an account then copy and paste the URL of the blog you want to follow into the ” add subscription” space:
A great option for your readers is a subscription to your e-newsletter that will arrive via e-mail at intervals of your choosing. This is accomplished securely through such companies as Constant Contact, Mail Chimp, and others. They are low or no-cost for less than 500 subscribers and are easy to use. You must remind your visitors to sign up with you and let them know what the benefits are to them for doing so.
If you invite readers to comment on your blog, make sure you respond to them. It is important to engage with interested visitors. Do they have questions? If so, answer them. Subscribe to blogs that are of interest to you or are in your industry. If you find the subject interesting or the blog particularly educational, leave a comment.
Whether you are new to blogging or a seasoned pro, it can be a challenge to be consistent in writing your blogs. The most successful bloggers know that consistently getting their information out to readers is integral to their success, and don’t allow subscribers to forget what they have to offer.