Recently I had the pleasure to work with Rachel Eakins, Floral Designer and owner of Art In Bloom Flowers in Grass Valley, to brand her business. She understood that consistency is important when communicating her brand and needed all her printed pieces to have her logo on it. First we started by designing a new logo, then the printed pieces that she needed. She has two business cards for her two target markets; weddings and the general public. The postcards for a direct mail piece or a handout, stickers to add to products and stationery for communication and invoices.
â€œA tagline is a slogan, clarifier, mantra, company statement or guiding principle that describes, synopsizes or helps create an interest.â€
Debra Koontz Traverso
The benefit of having a tagline is that at a glance it will create the essence, personality, and positioning of your business. It will clarify or describe the benefit you have to offer to the consumer at a glance. It will explain how your business is different from other brands that offer the same products or services.
Your tagline will be most effective if it triggers an emotional response of its reader. It should be memorable. Shorter taglines tend to be easier to remember then longer ones especially if it is clever, unique, or has a rhyme to it.
The 3 key elements to an effective tagline are:
â€¢ easy to remember
â€¢ has main benefit
Leveraging your social media presence is a proven and effective marketing tool. Making the most of your business marketing strategy includes a strong and consistent social media brand and message. The key question is: Where Do You Start?
You might be thinking, “well I have a website, isn’t that enough?” While having a website is a great starting point, in this day and age, it is not enough. It’s important to know how people are finding their way to your website; is it random search engine landings or are they seeking you out by your business name? A best practice is to direct people to your website from the popular social media tools: Facebook, LinkedIn, Twitter, and YouTube. Becoming involved with communities outside of your website world creates alliances and grows recognition of your name and your business.
Once people are on your site, make sure there is a reason for them to stay and look around. What is there to engage first time visitors and to hold their attention? An interesting blog that contains relevant and useful content and a readily accessible newsletter subscription box will keep them coming back. Also, have a page of resources that your visitors will find helpful and lets them know you understand what they are looking for.
What is a favicon? It is that little icon that appears next to your website’s URL in the address bar…
Rachel Eakins owner of Art in Bloom Flowers wins “Best of Show” for her beautiful booth she designed and created…