Leveraging your social media presence is a proven and effective marketing tool. Making the most of your business marketing strategy includes a strong and consistent social media brand and message. The key question is: Where Do You Start?
You might be thinking, “well I have a website, isn’t that enough?” While having a website is a great starting point, in this day and age, it is not enough. It’s important to know how people are finding their way to your website; is it random search engine landings or are they seeking you out by your business name? A best practice is to direct people to your website from the popular social media tools: Facebook, LinkedIn, Twitter, and YouTube. Becoming involved with communities outside of your website world creates alliances and grows recognition of your name and your business.
Once people are on your site, make sure there is a reason for them to stay and look around. What is there to engage first time visitors and to hold their attention? An interesting blog that contains relevant and useful content and a readily accessible newsletter subscription box will keep them coming back. Also, have a page of resources that your visitors will find helpful and lets them know you understand what they are looking for.