Case Study – Website Design
Problem: This non-profit organization was in need of a dynamic website that they could update their content on a regular bases with ease. They had a static html website that was not engaging to their readers. They have a lot of information that is important but was not easy to find or read through. The black background with and hot pink and white type made it equally hard to read. They wanted a friendly site that was nice to look at and easy to move through and find the information quickly.
Solution: This first task on hand was to organize all the information, the best and most efficient way to do that is to hire a copywriter. Frederika Zylstra of The Written Word, was hired to research and re-write the information. We worked closely together to design the information so it flows through the website. To be able to change the color palette of the website, the logo colors had to be changed first. The layout needed to have two sidebar to disburse the large amount of information that they had available.
Results: A soft, but not too feminine color scheme was chosen with a light background and dark type for easy to reading. Lots of white space is used to help readability as well as using bolded sentences for finding information at a glance. Photos are added to engage and connect the reader to the content.
Now they have a WordPress website that uses the blog to update their readers with current information that can subscribed to and received regularly in the readers inbox or to their Google Reader. The ability to upload photos or change information on any of the pages as needed is a great asset to this organization.
“Phyllis has a great work ethic, meets all deadlines, offers ideas and help to our non-profit here in Nevada County, CA. We can count on her to deliver on whatever project or challenge we have.” ~ Sharon O’Hara, Past President
For more examples see the Portfolio page. Make sure you choose a category at the bottom left.