I recently completed a project for a local non-profit organization. They wanted an up to date look for their website and logo. They also wanted a website that they could update information and photos as needed themselves.
The old website was an HTML platform that required coding expertise and software such as Dreamweaver to update. For the new website we are now using WordPress a content management system that is easily managed by the owners with a few tutorials.
One of the most challenging parts of creating a website that is attractive to and engaging with your audience or market is the content. Well written content is a must to inform and engage with your market quickly and easily before they click away from your site. The best way to do that is to work with a professional copywriter. This organization hired Freddy Zylstra of The Written Word. The collaboration between myself, the designer and Freddy, the copywriter, is a close one. We worked together to create a website that was highly user friendly, engaging, and interesting. Congratulation to Freddy Zylstra on a job well done and highly professional to work with.
The logo remained the same except for the color combination. This way the transition would be subtle and easier to implement with their printed materials.
Below is the before (in black) and after website of Citizen for Choice website and the use of the new logo on their new business card.
business card front and back