Most people today turn to the Web when researching what products to buy or what services to use. Can your customers find you online?
Using inbound marketing is having the information right there online where your customer are looking for it, through search engines and on sites like Facebook, LinkedIn, YouTube, and Twitter just to name a few. Millions of people are searching for information on these sites every day.
A blog is the best way to get found online because every time you post a blog your site is kept current with the search engines and easily found by your customers. Blogging is a way for your customers to get to know you and what your brand stands for.
I am pleased to have worked with Michele Coomler, owner/photographer of Turning Leaf Studios to create her WordPress blog. She communicates with her customers by giving tips, answering questions, and showing examples of her high quality work that they can expect when they hire her.